Indipendant Recored lABLE Rough Trade - UK

Industry insights: music piracy isn’t a problem and Spotify is the future 25/3/11

• While artists give thire music out for free sometimes people download for free, people still buy thier album or songs 
• Giving out something away leads to more come back
• For example lil wayne gave away 77 free copies and got 1.1million album copies sold in a week 
• The internet is a scapgoat for piracy where it was around with cassette to case 

Chase and Status

Stereotypes of ethnicity

Occupation
Eastern Europeans - fast food, trade jobs, labour
Asian- Doctors, conner shops, take away
Black- Drugs Delores, mothers, basketball, footballers, runners, rappers, makeup, hair, singing
White- Footballers, models, officers
Travelers- Scrap metal, labour work, fighting, farming, cash in hand jobs

Values and attitudes
Easton Europeans - hard working
White- sport, leave the old and put into homes, racists
Asian- Academic, traditions, respect, arrange marriage
Travelers- stick together, freedom, catholic, abstinent till marriage
Black- church, family, equality, do not snitch

Celebrations
Easton- alcohol
White- weddings, christmas, funeral
Asian- devilry, indian weddings,
Blacks- Party events, weed, church, gospel, feasts
Travelers- Big funerals, weddings, fights

Abilities
Asian - technology
Black - run
White- Drinking tea
Travelers- fight and still
Eaton European- Work hard

THIS IS ALL MEDIA CONSTRUCTED
I NEED TO SEE WHEN TV DRAMAS CHALLENGE THIS OR RE-FORCE THIS  STEREOTYPES

Difference and power
White is seen as dominant group theses other groups are seen as different, intimidating , conflicts.

Comparing 2 sequences from Harry Brown

Youth 
Bad
Gang
Friends
Violent
Criminal
Irresponsible
Careless
loud
Peer pressure
Seeking for thrill in there life

Elderly 
Lonely
Medication
Ill
Loving
carful
vulnerable
sad
Tidy
Neat
sweet
Chess

Stereotypes Positives and negatives of elderly and youth

 Eastenders Clip

Positive for Youth 

Helpful 

Sensible 

Negative for Elderly 

Wise 

Depended

Fragile

Bossy 

Mony 

Old fashioned 

Positive for Elderly 

loving 

Caring

Loyal 

Representation of Age

Clip from Misfits

Youth are represented in the clip as

Nathan
Childish
Immature
Rebellious
Confidence
Dramatic

Curtis 
Criminal
Lively
Not scared of running

Both youth are involved with authority

Adults are represented as

Beverly 
Humiliated
Vulnerable
Lethargic
Scared
Sensible

Police
Not enough youth are more
Violent